NotMyChild campaign

Appeal for parents to have early and positive conversations with their teens

This campaign was inspired by the tragic story of Kerry’s daughter Leah who died after taking drugs in 2019.

Leah was 15 when she lost her life in a car park in Northallerton after taking two ‘MDMA bombs’ (a powder form of Ecstasy), whilst with a group of friends.

Kerry wanted to help other parents to have proactive and positive conversations with their children about drugs and alcohol and so has teamed up with Commissioner Zoë to create the “NotMyChild” campaign. Full details are available at

Kerry Roberts said:

“For years we have been telling our children to “just say no” to drugs, and in an ideal world maybe that would be enough, but the world is complicated, growing up is hard, and young people are probably going to take risks, so as parents we need to be having different conversations with them.

“On the day Leah died, she wouldn’t have understood that the drugs she took would seriously harm her, let alone end her life.

“Although I had the ‘drugs talk’ with her, we didn’t talk about all of the things that are in the NotMyChild campaign.

“Because we can’t be with our children all the time, I would encourage all parents, guardians and care givers to talk calmly with their own teenagers, before anything goes wrong, and to support them to understand the risks associated with different types of drugs, so that they have the facts that they need, to set their own boundaries and to make their own safe choices”.

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